Helen Ashton, the former CFO of ASOS plc, has launched the mould-breaking, challenger management consultancy, Shape Beyond.

After more than 25 years of transforming complex, high-growth organisations, Helen’s vision is brought to life in a consultancy which is relevant in a rapidly changing business environment.

Helen has operated at Executive Board level and led private equity portfolio companies to successful exit. She has deep knowledge of the retail industry and is a passionate advocate of digital transformation and agile, diverse cultures.


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