All on board: overcoming legacy attitudes and technology

Following her time as CFO of ASOS, Helen says the private sector overcomes legacy attitudes quickly by outlining clear goals in a style that front-line staff embrace. From there, leaders build trust by sharing outcomes – good and bad – and acting on these.

“Gather feedback, listen and – critically – act. This should take place via different channels and media, start early and ­finish way after the transformation has finished. The amount of support that people require to embed change is always underestimated and it is definitely a key reason why programmes struggle.”