Proven track-record and an action-focused mindset.

Shape Beyond provides transformational, impactful consulting that addresses your challenges and unlocks business potential. But we don’t just advise. We get stuck in and implement change.

We pull together the right team at the right time to add expertise and bench strength to your organisation.

Our team is made up of confident, down-to-earth individuals. All entrepreneurs themselves.

We have delivered successful transformations in our careers and are now ready to support others to be equally successful.

Helen Ashton, Founder of Shape Beyond
Helen Ashton founded Shape Beyond after more than 25 years transforming complex, high-growth businesses across retail, business services, manufacturing and financial services.

Helen has worked at Executive Board level and led private equity portfolio businesses to successful exit.

As the former CFO of ASOS plc, Helen has deep knowledge of the retail sector and the power to disrupt at pace through digital technology, agility and innovation. She also currently sits on the Board of JD Sports plc.

Helen is passionate about fuelling positive change in businesses. She channels pragmatism and energy into every project.

Shape Beyond brings to life Helen’s vision of a management consultancy which is relevant in today’s rapidly changing business environment.

An approach shaped by real-life experience.

Our three guiding principles fuel successful transformations:

Shape Beyond Principles - Dive evolution
Shape Beyond Principles - Adapt at pace
Shape Beyond Principles - Nurture empowerment