Insights

Why our spending habits don’t match up to the cost of living crisis

9 August 2022

Despite soaring inflation and cost of living, sales of clothing are reaching record highs. Why is it that our spending habits aren’t aligning with the cost-of-living crisis?

Helen Ashton, founder and CEO of Shape Beyond, has recently been featured in this article by Stylist Magazine. When asked about the current cost-of-living crisis and that some people’s spending habits have been unaffected, she said the following:

“Despite the economic uncertainty we’re all navigating, and the hardcore increases in the cost of living, the current excitement at being about to socialise again coupled with the post-pandemic availability of product after long delivery delays is driving demand for clothing and footwear which should continue into the autumn”.

Read the full article on Stylist Maganize


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