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The future is a mix of tech and touch – so how can you find the right balance?

25 July 2022

In a period of just a few months, COVID-19 brought about more change to how businesses operate than the previous decade.

When asked about meeting the pace of change caused by the pandemic, Helen Ashton states that culture is key when trying to get the balance right between technology and touch.

“The simple answer is to think about your people first and include them on the whole journey. In my experience of transformations, leaders come up with detailed plans and in the bottom corner you find a couple of lines on people and culture. If you don’t spend the time getting teams to understand why the business needs to transform in the first place, or involve them in the planning and testing of what is changing, then it is quite likely things will fail when you launch.”

Read the full article on AMS


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