More than ever, employees, customers and investors are seeking deeper reasons to engage with your business.
Businesses need to have a clear reason as to why they exist. They need to know their “Why?” to create an emotional attachment with their stakeholders. Without this, engagement will be transactional and won’t create long term value.
Purpose must be linked to strategy to have real impact. It should also be embedded in the business model and the operations of your business.
A clear purpose will lead to a vision that appeals to all stakeholders. The result is meaningful engagement and, ultimately, long-term value creation.