Will climate receipts change your buying habits?

At COP26, hungry diners were treated to a food menu that listed the carbon footprint next to each item available to order.

Helen Ashton, founder of business consultancy Shape Beyond, says that the efficacy of climate receipts will be influenced by the demographic of the consumer.

‘For younger consumers, social and environmental issues are absolutely front of mind and as conscious consumers, they want to align themselves to brands which reinforce their own beliefs and values.’ 

Read the full article on Metro