Time for a rebrand? How to make a finance career more attractive

As the generational shift begins to highlight the differences in priorities and expectations in the workplace, can finance free itself from the traditional stereotype of long hours and transactional relationships to align with what the younger talent is seeking?

“The accountancy industry has long been dominated by the older generations but now, as Baby Boomers flood into retirement, it’s increasingly clear that Gen X-ers can’t fill the sheer volume of roles or the knowledge gap left behind on their own”, say Helen Ashton, chief executive at Shape Beyond.

“Organisations must go back to basics to deeply understand and communicate their purpose if they are to continually build an emotional connection with their workers”.

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