Why our spending habits don’t match up to the cost of living crisis

Despite soaring inflation and cost of living, sales of clothing are reaching record highs. Why is it that our spending habits aren’t aligning with the cost-of-living crisis?

Helen Ashton, founder and CEO of Shape Beyond, has recently been featured in this article by Stylist Magazine. When asked about the current cost-of-living crisis and that some people’s spending habits have been unaffected, she said the following:

“Despite the economic uncertainty we’re all navigating, and the hardcore increases in the cost of living, the current excitement at being about to socialise again coupled with the post-pandemic availability of product after long delivery delays is driving demand for clothing and footwear which should continue into the autumn”.

Read the full article on Stylist Maganize